SEO Proposals – What Should They Include?

An SEO proposal is the best way to relay to a potential client or current client the ways that your service will benefit their business. The SEO proposal format should be clean and illustrate the concept completely to the client without overwhelming them. The key is to help them completely understand everything that you will be doing for them, how you will be doing it and how it will benefit them quickly and simply.


There are a few basics that should be included in every SEO proposal for success. One thing that you want to make plain and up front is the price of your services. You want there to be no confusion about what it will cost the client. You also want to include what you plan to do specifically and how you intend to do it. This will help them justify your fee and see what it takes to do the work. Make sure to include a section that discusses any technical tools you might use to accomplish the job. This will give them some basic idea of what process you will be taking to accomplish the goal.


Taking the time to show other examples of how your service has worked in similar industries in the past will add validity to your SEO proposal and give your client or potential client some substance to base their decision on. Showing actual results such as an increase in other clients' traffic due to the services you are offering will further this ability to justify the expense on the client's part. Use the proposal as a platform to showcase the services as being effective and well worth the money invested for the business.


Filling your SEO proposal with facts instead of creating it as an empty promise filled document is vital to its success. You want the potential client to see that you are not just showing them a sales pitch but that you are backing up what you propose with real results and a useful service that will be of benefit to them. As a means of being honest and up front with your potential client, you may want to express some information relating to how you propose to do the work. In other words, if you plan to enlist help in outside of your own work force, you will want to illustrate that and give an idea of the cost related to such an endeavor. This will further put justification to your fee.


Finally, when you are completing your SEO proposal make sure that you are not simply using a strict SEO proposal template. This is fine to start the ball rolling and will aid you in time saving, however you want to direct yourself to the particular client you are targeting. You want to wrap up your proposal with information regarding what the client's next steps should be after your services have been put into effect. This will show that you are thinking of the long term affects for your client.